MENTUM

BRANDING | WEB DESIGN | MERCH

THE GAME PLAN.

THE LEMONS AND THE ENGINEERS

We teamed up with Mentum Limited, a motorsports engineering consultancy, after they approached us seeking essential guidance and direction for their brand. Their visual identity was effectively non-existent, and they required expert help to establish a professional, cohesive presence that would allow them to be seen and stand out in the highly competitive motorsports sector.

THE BRAND.

Our approach to Mentum’s rebrand focused on a powerful visual concept: movement. We designed the logo to heavily emphasise the letter M, deliberately shaping it to portray a sense of forward motion as a direct nod to their name, Mentum (momentum). A crucial consideration throughout the design process was its application. We ensured the final logo was minimal and robust, making it easy to imprint and replicate perfectly across their engineering parts using various technical methods, including laser etching, metal engraving, and 3D printing.

THE WEBSITE.

Mentum’s original online presence was defined by a generic website template filled with mismatched, unrelated stock photography. To correct this, we undertook a new web design project that was both slick and clean, prioritizing easy navigation and a streamlined user experience, precisely as the client requested. We deliberately avoided complex or ‘crazy’ features, focusing on simple functionality. The new website is anchored by custom-made graphics and visuals that seamlessly tie into the professional direction established by the new brand identity.

THE WEBSITE.

Mentum’s original online presence was defined by a generic website template filled with mismatched, unrelated stock photography. To correct this, we undertook a new web design project that was both slick and clean, prioritizing easy navigation and a streamlined user experience, precisely as the client requested. We deliberately avoided complex or ‘crazy’ features, focusing on simple functionality. The new website is anchored by custom-made graphics and visuals that seamlessly tie into the professional direction established by the new brand identity.

"Our brand was non-existent. Endzone built the entire foundation we needed to move forward."

– MARTIN, FOUNDER

THE SOCIALS.

We collaborated with Mentum to address their sparse social media presence. Their pages had very few posts and lacked any clear direction, failing to reflect their core values. Our goal was to build a strong foundation by creating a cohesive strategy and developing professional, high-quality posts that were fully aligned with their new brand identity. The result was a structured, engaging social feed that perfectly communicates Mentum’s vision.

MORE!

We also helped Mentum with several highly specific design projects. This involved developing a suite of unique graphics for their website and other digital platforms, ensuring a strong, cohesive visual language across their entire brand. Crucially, we also assisted them with 3D renders, taking their technical designs and presenting them in a cool, dynamic way that helped Mentum effectively showcase complex products and concepts to their clients.

READY TO REACH THE ENDZONE?

Now that you’ve seen what we can do, let’s collaborate. We’re ready to apply our experience and creativity to your brand’s unique vision. Let’s start a conversation and explore the possibilities!

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