THE GAME PLAN.
THE LEMONS AND THE MONKEYS
THE BRAND.
Our approach to the LAG Studios rebrand was rooted in amplifying their unique energy and existing creative vision. We centred the new visual identity around their most iconic asset: Joey the Monkey. Joey was placed front-and-centre to immediately communicate the studio’s fun and playful spirit. This was partnered with bold, custom lettering to ensure the company name, LAG, stood out clearly and memorably from any distance. Finally, we injected new life into their colour palette, retouching their signature pale yellow to a vibrant, energetic hue that perfectly matched their cheeky personality and modern cartoon style.
THE WEBSITE.
With the new identity established, the focus shifted to the website, where simplicity was the number one goal. We built a clean, aesthetically appealing site designed for no-hassle navigation, ensuring visitors could effortlessly explore the studio’s work. Crucially, the design perfectly adhered to the new vibrant colour scheme, while strategically integrating plenty of Joey the Monkey across every page. The result is a simple, highly functional website that serves as a colourful and imaginative showcase for LAG Studios.
THE WEBSITE.
"WE HAD SOOOO MUCH FUN WORKING WITH THEIR TEAM!"
– ANNA, CO-FOUNDER
THE MERCH
Furthermore we extended the playful rebrand into the physical realm by designing and producing a custom line of merchandise. This collection was created for a wide audience, including LAG Studio’s employees, key clients, and the growing community of fans of their work. The merch ensures that the studio’s fun, vibrant brand is visible and enjoyed off-screen, turning their most passionate supporters into walking brand ambassadors.
MORE!
READY TO REACH THE ENDZONE?
Now that you’ve seen what we can do, let’s collaborate. We’re ready to apply our experience and creativity to your brand’s unique vision. Let’s start a conversation and explore the possibilities!
