Recognizing the power of branding and storytelling, the club sought to create a website that would extend the narrative established by their new logo and actively engage potential players. The website would serve as a platform to share the club’s history, highlight its values, and showcase the unique appeal of ultimate frisbee, thus attracting new players and fostering a dedicated fan base. To facilitate this growth, we implemented a seamless and intuitive sign-up process, enabling new players to easily join the team and become part of the community.